1. Amna Mirza: CMO, Zakat Foundation of America
Amna Mirza makes a point to channel her power to do good in the world, and that’s why the Canadian-born Pakistani aligned so well with Zakat Foundation of America’s mission: to put humanity above all else. And after three years of uplifting individuals and saving lives, she believes both she and the organization she proudly represents are on the right path to creating authentic relationships with their donors. More importantly, she believes they are on the path to creating meaningful, lasting social change. She’s on a mission to make ZAKAT synonymous with CHARITY in non-Muslim households, removing bias from charitable giving.
Mirza’s implementation of the MarCom Strategy is the basis for Zakat Foundation of America’s donor-oriented philosophy. With the mantra of utilizing her role for the greater good, a key function of this model is ensuring 100% of the proceeds donated to emergency relief are actually sent to the emergency work, and 100% of the orphan care proceeds go directly toward helping the orphans they sponsor.
This genuinity emphasizes the feel-good factor of Zakat Foundation of America, which then translates to the donor. Her MarCom strategies and plans have led Zakat Foundation of America to its highest, multi-million-dollar, revenue-generating years, back-to-back. At home, Mirza makes it a priority to educate her two young daughters on issues that transcend cultural borders.
A product of a philanthropic upbringing, Mirza’s career had her working at PBS, Sirius Satellite Radio, and Travel Channel, among a host of top-class firms. Moving from for-profit, entertainment marketing to nonprofit, faith-based marketing wasn’t too drastic a shift for her. She’s proud to challenge stereotypes of the “oppressed Muslim woman.”
Utilizing her marketing and positioning power for the greater good, she changed the face of orphan sponsorship and committed to stop using pictures for orphan selection. The change was risky, but she believes it was the right thing to do. In the end, Mirza chose to lead with love and has seen an incredible return on the strategy.
Amna Mirza is the Chief Marketing Officer for Zakat Foundation of America, a Chicago-based nonprofit and non-governmental organization that provides emergency relief, sustainable development, orphan sponsorship, and other forms of humanitarian relief to communities across five continents. For more information, please visit: https://www.zakat.org/